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Frequently asked questions

Here you will find the answers to the most frequently asked questions. If you have another question, please feel free to contact us.

Veelgestelde vragen

Work Data-driven

Data-driven work is the key to competitive advantage in the modern business world. By using data as the basis for your decisions, you can discover trends and insights that can take your company to a higher level. Additionally, it ensures that everyone has the same view of the company, from the management team to the team members in each department. This allows for better managing at all levels within your company.

Data-driven work means using data as the basis for all business decisions. This enables you to gain insights into customer behavior, market trends, and business performance, ultimately making your company more efficient and profitable.

Data-driven work can result in better decision-making, increased efficiency, improved customer satisfaction, and ultimately higher profitability. It allows you to steer your company based on facts rather than assumptions.

The term used for the location of your data is “data residency,” and it is determined in collaboration with the customer. Our preference is the Netherlands or at least Europe, which falls within GDPR regulations. The ability to specify a region or country depends on the cloud tools being used.

Yes, data-driven work is secure. We take the security of your data extremely seriously and employ advanced technologies and protocols to ensure that your data is always protected against unauthorized access.


Dashboarding is the process of visualizing data in a comprehensible and easily readable form. With a well-designed dashboard, you can understand your company’s performance at a glance, identify trends, and make faster and better-informed decisions.

While reports are typically static, periodic summaries, a dashboard provides a real-time, interactive view of your data. This means you can update, filter, and explore the information in ways that are not possible with a traditional report.

That depends on your specific business needs and goals. Common data displayed on a dashboard includes revenue data, customer information, operational statistics, and key performance indicators (KPIs). The most important thing is that the information on your dashboard is relevant and useful for your decision-making.

While some technical knowledge can be helpful, there are many dashboarding tools available that are designed with ease of use in mind, even for people without extensive technical backgrounds. These tools often provide pre-defined templates and drag-and-drop interfaces that simplify the process of creating dashboards.

Many dashboarding tools can be directly connected to your data sources and are automatically updated with the latest data. This means you always have access to the most current information without having to manually refresh the data.


If you want to make decisions based on the right information, it is important to connect all your data sources to your data warehouse. This is where all the data is structured, cleaned, and stored, so you can always rely on one source of truth, an SSOT (Single source of truth). The importance of this is explained in this blog about SSOT.

A data warehouse makes it easier to analyze large amounts of data and discover patterns and trends. This allows you to gain insights that can help you make strategic decisions and improve your business performance.

Yes, data warehouses utilize advanced security measures to ensure the safety of your data. This includes encryption, user authorization, and physical security of the servers.

Even if your business currently doesn’t generate a large amount of data, a data warehouse can still be beneficial. It is designed to scale as your business grows, so you can start with a smaller data warehouse and expand it as you need more storage space.


Connectors are building the bridges in your world of data. They ensure that data from your various sources is seamlessly integrated into one central location, such as a data warehouse. This provides you with a more complete and accurate overview of your business performance.

By investing in Connectors, you are investing in better business insights and efficiency. By streamlining data management, you gain a deep understanding of your business performance. This enables you to make informed decisions that drive your company’s growth.

Absolutely. Our Connectors are versatile and can integrate a wide range of data sources, whether they are databases, APIs, or cloud services. This ensures that you always have the data you need, exactly as you need it.

Your data security is our top priority. Our Connectors are designed with advanced security measures to ensure that your data is always protected. You can trust that your data will remain secure.

We have designed our Connectors with ease of use in mind. You don’t need in-depth technical expertise to set them up. Our team of experts is also always ready to support you at every step of the process.

A.I. and Machine Learning

By integrating AI and Machine Learning into your Business Intelligence strategy, you can gain deeper and more accurate insights. These technologies can analyze large amounts of data and uncover patterns that may be difficult for humans to see, enabling you to automate decisions and make better-informed decisions. Furthermore, AI can help you accomplish a great deal of work in less time by streamlining processes with AI tools.

AI and Machine Learning enable you to predict trends, analyze customer behavior, and improve operational efficiency. These insights can give you a competitive edge and help accelerate your business growth.

We have the expertise and experience to seamlessly integrate AI and Machine Learning into your existing Business Intelligence systems. We will support you at every step of the process, ensuring you can fully leverage these powerful technologies.

We use advanced security protocols to ensure the protection of your data. You can trust that the application of AI and Machine Learning in your Business Intelligence strategy is secure and reliable.

Not at all. In fact, it is quite the opposite. The implementation of AI and Machine Learning is designed to streamline your business processes, eliminate inefficiencies, and improve productivity. We ensure a smooth transition so that your business can continue running while benefiting from the advantages of these technologies.

Analysis and Support

Sometimes you want to know something that you can’t immediately find. It can relate to anything happening in your company. Think about finance, marketing, customer satisfaction, sales, products. Maybe productivity is decreasing, or costs have gone up, but it’s not reflected in the performance. Or you want to know why sales are closing so few deals, or why there are so few leads coming from your marketing.

For daily operations, a dashboard is usually sufficient, but some things cannot be captured in your dashboard. For that, you need to dig deeper. Usually, this requires delving deep into the data, which not everyone can immediately handle. Our expertise helps you discover the correlations and draw the right conclusions.

By incorporating all aspects of your business into analyses, we enable you to not only zoom in on specific areas but also maintain an overview and draw the right conclusions from it.

We will never say that you immediately need them, but if you have certain complex issues, we are the ones who can help you answer those questions.

With our extensive experience in data-driven organizations, we know what we’re talking about, and we can help you brainstorm about efficiency, cost savings, KPIs, and how to grow your business through the use of data.

General information

We are your full-service experts in data-driven growth. We would like to introduce ourselves to you on our team page.

Certainly. Please contact us via our contact page, where you can schedule a visit to our office or a video call.

With our ISO certification, you can rest assured that we work according to the highest data security standards. To learn more about what this entails, please read our blog about our ISO certification.

What our clients say

"We are delighted with NucleusBI's support. It's fun to work with them. They are flexible, think in possibilities and are critical of why you want to build what. It has resulted in a very clear dashboard. We have good insight and can manage our data!"

Fennie Lansbergen - Oogst

Fennie Lansbergen

Founder Oogst

"NucleusBI has been an outstanding partner for Contentoo in building from scratch our data infrastructure. Very impressed by the quality of the work delivered and the professional ways of working. I highly recommend NucleusBI."

Ron van Valkengoed

Ron van Valkengoed

CTO Contentoo

"Looking for a strong business insights partner to help you grow your business? Then I highly recommend working with NucleusBI. "

Onno Halsema

Onno Halsema

CEO Contentoo

"NucleusBI's capabilities are of a very high standard. The cooperation was of very high quality, our requirements were accurately defined and the insights and take-outs were delivered in high quality and at the agreed time."

Bastian Gröppel

Bastian Gröppel

Manager Distribution & Sales Planning Focus bij Kalkhoff Bikes