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What is Business Intelligence, and how does it help my business?

Business Intelligence can be a very useful addition to your business. But what exactly is Business Intelligence? And how can it help your business?
Picture of Marijn Buizer

Marijn Buizer

Managing Partner Nucleus BI

What is Business Intelligence and how does it help my business?

Business Intelligence as your sat-nav

Imagine you are the captain of a sailing ship in the ocean. Your job is to make sure your crew arrives safely at their destination. How do you do that? You rely on your compass, the stars, the wind and currents. This data helps you decide what course to take. This is precisely what Business Intelligence (BI) does for your business. It acts as your navigation system, helping you make informed decisions and safely reach your goals.

Set course with your data

At sea, it is essential to know which direction you are heading. For this, you need a map and a compass. In a business, data forms your map. It gives you an overview of where you have been, where you are now and where you are going. Whether it’s sales data, customer data, market trends or financial information, this data is critical to setting the right course.

But where do you store all this valuable data? This is where a data warehouse comes in handy, a centralised repository where you can collect, store and analyse all your data. It’s like your ship’s cargo bay, where you keep all the supplies you need for your journey.

Connectors: the links between your ship and the outside world

Communication with the outside world is essential when you are in the middle of the sea. You do that through radio signals, messages in bottles or even seagulls. In the world of BI, these are connectors, tools that connect different data sources to your data warehouse. They allow data from other sources to enter your data warehouse, ready to be analysed.

Use your telescope: data visualisation and dashboards.

On the lookout for your ship is a crew member with a telescope, always on the lookout for possible dangers or opportunities. Data visualisation in BI is that telescope. It translates complex data into understandable insights using graphs, charts and dashboards. Dashboards are like your ship’s control panel, where you can see how you’re doing at a glance. Many data visualisation and dashboarding tools, such as Tableau or Power BI, can help you make sense of your data.

A.I. and Machine Learning: the modern auto-pilot

Modern sailing is no longer just about manual steering. With advanced technologies like AI and machine learning, you can automatically correct courses, adjust sail positions and even make weather forecasts. In BI, AI and machine learning help you discover patterns you might otherwise miss, make predictions and analyse data at deeper levels.

Data analytics: the pilot on board

When approaching uncharted waters, you take a pilot on board, an expert who helps you navigate safely through the tricky territory. In the world of BI, that’s the BI analyst. They interpret the data, identify trends and patterns, and make recommendations based on those insights. With data analysis, you can find out what your data means and how to use it to improve your business performance.

Navigate to success with BI.

As a captain, your ultimate goal is to get your ship safely to its destination. BI can help you achieve that same goal with your business. You can make better, more informed decisions by giving you insight into your business performance, customer behaviour and market trends. BI also helps you avoid risks and recognise opportunities, allowing your business to grow and prosper.

So, are you ready to take the helm of your business and navigate the open sea of data? With BI as your navigation system, you’re prepared to set the course for success.

Want to learn more about how we can help you take the helm? Then contact our specialists.

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What our clients say

"We are delighted with NucleusBI's support. It's fun to work with them. They are flexible, think in possibilities and are critical of why you want to build what. It has resulted in a very clear dashboard. We have good insight and can manage our data!"

Fennie Lansbergen - Oogst

Fennie Lansbergen

Founder Oogst

"NucleusBI has been an outstanding partner for Contentoo in building from scratch our data infrastructure. Very impressed by the quality of the work delivered and the professional ways of working. I highly recommend NucleusBI."

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Ron van Valkengoed

CTO Contentoo

"Looking for a strong business insights partner to help you grow your business? Then I highly recommend working with NucleusBI. "

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Onno Halsema

CEO Contentoo

"NucleusBI's capabilities are of a very high standard. The cooperation was of very high quality, our requirements were accurately defined and the insights and take-outs were delivered in high quality and at the agreed time."

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Bastian Gröppel

Manager Distribution & Sales Planning Focus bij Kalkhoff Bikes