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How to simplify your business processes with ChatGPT?

With ChatGPT, you can improve the productivity and efficiency of your business.
Marijn Buizer

Marijn Buizer

Managing Partner Nucleus BI

How to Simplify your business processes with ChatGPT

How do you use ChatGPT to simplify your business processes?


Artificial intelligence (AI) is the technology that will have a major impact on commerce, according to Medium. It is expected that this year the majority of organizations using AI for digital commerce will realize at least a 25% improvement in customer satisfaction, revenue or cost reduction.

As a business owner or manager, these are obviously interesting numbers. But how will A.I. help your company achieve this?

Today there are several tools available that can help simplify and automate these processes. One of the tools you’ve probably seen come by on a regular basis is ChatGPT. ChatGPT is a tool designed to help improve your efficiency and productivity.

What is ChatGPT?

ChatGPT is an AI chatbot developed by OpenAI. Among others, Elon Musk of Tesla is one of its founders, and recently it has gained a lot of attention due to Microsoft’s billion-dollar investment. ChatGPT now has more than 100 million users worldwide.

ChatGPT is a Large Language Model (LLM). Simply put, ChatGPT figures out the best combination of words based on what you ask. It communicates with you naturally and can help you solve various tasks, through chat.

You can use ChatGPT and other LLMs in automating your customer service, improving internal communication, generating content, and much more.

Benefits of using ChatGPT in your business?

There are several benefits to using ChatGPT in your business processes, including:


  • Simplification of repetitive tasks: ChatGPT can be programmed to perform certain tasks automatically, such as answering frequently asked questions from customers, collecting data from various sources, and more. This can help reduce employees’ workload and free up their time for more important tasks.
  • Improved efficiency: ChatGPT can provide quick and accurate answers to questions and can also be used to collect and analyze data. This can help streamline business processes and improve efficiency.
  • Quick analyses and summaries: A lot of time can be saved in creating summaries of articles and videos and analyzing data. For example, you can ask to summarize and explain the text of an article in an easier way.
  • Improved customer experience: ChatGPT can be used as a virtual assistant for customers, making it faster and easier for them to find answers to their questions. This can help improve the customer experience and increase customer satisfaction.
  • Create Marketing Content: To save time, you can ask the chatbot to generate outlines for blog posts, content calendars, suggested texts, marketing ideas and workflows. In addition, you can use ChatGPT to do keyword research, market research and rewrite your web copy optimized for SEO.
  • Inspiration and generation of outreach: You can also program ChatGPT to write automated sales emails, LinkedIn InMails and other commercial copy, giving your sales team more time to approach leads.

Proper input is proper output

Because ChatGPT is an LLM, it will output exactly what you ask it, providing the answers based on the information ChatGPT has available.

This means that if the question you ask it is not comprehensive, specified and clear enough, the answer you get from it may not be the answer you need. The question you ask it is the prompt. To put it simply: Proper input is proper output. So the better your prompt, the better is what you get out of it.

How do you make proper input?

You can start by experimenting. What questions yield what answers? Of course, there are plenty of tools and knowledge resources available. Consider articles by Zain Kahn, and knowledge bases such as Ruben Hassid.

In addition, it is also important to properly determine exactly what you want to achieve with it. Ask questions, adjust the question, keep adjusting the question and see the answers get better and better. What many people come up against is the fact that it is a chatbot, and as a result, it is sometimes handled “too carefully. Above all, don’t be afraid to insult your chatbot, it’s not a person. You can be very direct when something is not right. This also helps the LLM’s learning ability to arrive at the right answer.

Finally, there are also add-ons and plug-ins available for ChatGPT. Not all plug-ins are available to everyone yet, but early signs of these are promising. The add-ons, such as Superpower, uses ChatGPT’s technology and builds in some automation here to perform some more complex tasks. Setting this up does require some technical knowledge, but ChatGPT’s capabilities do increase considerably.


ChatGPT is a powerful tool that can help companies simplify and automate their business processes. By using ChatGPT, companies can improve efficiency and productivity, enhance the customer experience and drive growth.

However, it is important to properly feed ChatGPT with the right inputs (prompts) to get the right outputs out, but then you really have a tool that can save time and simplify processes.

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