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Case Study Oogst

How we helped Oogst gain insight into their store-level operations.
Marijn Buizer

Marijn Buizer

Managing Partner Nucleus BI

Oogst Case Study Header

About Oogst

Oogst is a new concept in farm stores. Only some have time to stop by the local farmer, so Oogst stores are centrally located and efficiently served seven days a week with their app.

Oogst is more than a neighbourhood grocery store. It is the place for sustainable consumers and local farmers where freshness, taste and nature-inclusive farming methods are paramount.

Oogst operates using a franchise model, where a so-called “Oogst farmer” as a store operator purchases from local farmers and suppliers and runs the store. The stores themselves are unmanned, and checkout is by app. They rely on the customer’s honesty to weigh their product and enter it into the app.

Oogst aims to open stores in several places so farmers and people in villages or towns know and meet each other again.

Case Study Oogst

Photo: Iris Duvekot

What issues did they encounter?

Oogst Case Study

Oogst currently has 2 stores, in Woerden and Leiden, and soon they will open a store in Haarlem.

With their app, Oogst has a wealth of data, from which useful insights can be extracted and what can be used to improve the customer experience, as well as targeted campaigns.

In order to better set up their marketing and sales, Oogst came to us asking for more insights into their operations, especially at the store level, among other things in order to create better marketing campaigns.

They also wanted more insight into their finances to make it easier to make financial decisions, as well as to better manage margins and sales, and to make long-term financial projections.

Since part of their funding is through crowdfunding, it is important to have a good overview of what is happening within the company.

Our approach

Define strategy

Together we identify the business goals you want to drive.

Proof of Concept

Specifically for your situation, we build a first version of the data solution. Experience the benefits for your business.


We will implement the data solution on all relevant disciplines.


With continuous optimizations, we actively support you to maximize data-driven growth.

For Oogst, this meant the following:

  • In an introductory conversation, we started by discussing their wish list and what KPIs they were driving on. We fine-tuned this together with Oogst.
  • Vervolgens hebben we een dashboard oplossing gebouwd in Power BI als POC.
  • After this, we provide Oogst support on key insights and enhancements to maximize growth.
Case Study Oogst

Photo: Iris Duvekot

What did it give them?

A dashboard which gives better insights into the business, and from where it has become easier to make financial decisions.

This in turn led to better campaigns and ultimately enabled Oogst to better manage revenue and margin.

Oogst Case Study Dashboard

Dashboard is based on fictional data

Review Oogst

Photo: Iris Duvekot

“We are very happy with NucleusBi’s support. It’s fun to work with them.

They are flexible, think in possibilities and are critical on why you want to build what.

It has resulted in a very clear dashboard. We have good insight and can manage our data!”

Fennie Lansbergen, Founder Oogst

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What our clients say

"We are delighted with NucleusBI's support. It's fun to work with them. They are flexible, think in possibilities and are critical of why you want to build what. It has resulted in a very clear dashboard. We have good insight and can manage our data!"

Fennie Lansbergen - Oogst

Fennie Lansbergen

Founder Oogst

"NucleusBI has been an outstanding partner for Contentoo in building from scratch our data infrastructure. Very impressed by the quality of the work delivered and the professional ways of working. I highly recommend NucleusBI."

Ron van Valkengoed

Ron van Valkengoed

CTO Contentoo

"Looking for a strong business insights partner to help you grow your business? Then I highly recommend working with NucleusBI. "

Onno Halsema

Onno Halsema

CEO Contentoo

"NucleusBI's capabilities are of a very high standard. The cooperation was of very high quality, our requirements were accurately defined and the insights and take-outs were delivered in high quality and at the agreed time."

Bastian Gröppel

Bastian Gröppel

Manager Distribution & Sales Planning Focus bij Kalkhoff Bikes