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Case Study

How Contentoo improved the management of their organization through the data linkage of HubSpot and the Contentoo platform

The problem:

"How do we get from all the different data from third-party applications to one integrated picture on which we can manage?"

How a growth company monetizes data

Hubspot is one of the most widely used systems for CRM and Marketing Automation in the market. Because HubSpot is easily scalable, simple to use and widely deployable, many high-growth companies choose it.

The choice of HubSpot makes sense. HubSpot is a strong program, not only because of its functionalities, but also because of the deployability of the captured data. This makes it an added value for Marketing and Sales departments.

The real value of the data in HubSpot emerged for Contentoo when we linked all the data locked up in third-party applications through a data warehouse and translated it into business insights.
Contentoo’s desire was to combine HubSpot with other systems and their platform in the AWS data warehouse creating opportunities to move the business forward intelligently and at a high level.

Ron van Valkengoed

Contentoo is a growth company. In our short existence, we have now done thousands of content projects. Those projects run through our platform.

If we link the data from our customer contacts with data from our platform, projects, and systems, we would be better able to drive the business.

We are building one central point where all data is captured and we can access all insights through dashboarding and reporting.

In addition to business steering, this helps our product development business development with insights for innovation and new propositions.

Here's how we get new insights surprisingly quickly from source systems, Hubspot and the Contentoo platform

Hubspot and the third-party applications are data sources for this linkage, but we can unlock multiple sources into standardized data models in a stable way.

So you have control over the data and the data scientists, data engineers and BI professionals can do great things with it.

Tip: Connect your insights to your strategic goals. Linking BI to your strategic goals will ensure that you achieve what you want more effectively.

In 4 steps, we integrate Hubspot data into your data warehouse


In a conversation we take stock of exactly what is needed


We build the connector to connect the data to the Data Warehouse


Together with the customer, we review the operation and functionalities

Get to work

Now you can start cashing in on your data.

Benefit from the power of lightning-fast insight on your complete data model

A great dashboard in Power BI about sales, finance or about data from your company’s core business. It’s a familiar one, but only one of all the possible applications. What are your dreams in the field of data? 
Tell us and we will help you realize them!

Are you ready to take the next step of growth by integrating HubSpot with your other data in AWS?

What our clients say

"We are delighted with NucleusBI's support. It's fun to work with them. They are flexible, think in possibilities and are critical of why you want to build what. It has resulted in a very clear dashboard. We have good insight and can manage our data!"

Fennie Lansbergen - Oogst

Fennie Lansbergen

Founder Oogst

"NucleusBI has been an outstanding partner for Contentoo in building from scratch our data infrastructure. Very impressed by the quality of the work delivered and the professional ways of working. I highly recommend NucleusBI."

Ron van Valkengoed

Ron van Valkengoed

CTO Contentoo

"Looking for a strong business insights partner to help you grow your business? Then I highly recommend working with NucleusBI. "

Onno Halsema

Onno Halsema

CEO Contentoo

"NucleusBI's capabilities are of a very high standard. The cooperation was of very high quality, our requirements were accurately defined and the insights and take-outs were delivered in high quality and at the agreed time."

Bastian Gröppel

Bastian Gröppel

Manager Distribution & Sales Planning Focus bij Kalkhoff Bikes